The Otto Group has announced a partnership with Powa Technologies to secure and enhance its position. The partnership will provide millions of Otto Group customers with a quick and simple way to shop and engage with its brands online, in-store and on the go. With mCommerce sales set to reach US $626bn per annum in less than two years’ time, the free mobile app enables users to complete purchases in seconds by interacting with triggers including QR codes, beacons, audio signals as well as through links found on social media.
The Otto Group is the second-largest consumer online retailer in the world, made up of 123 companies, including OTTO, Bonprix, Crate & Barrel and Freemans Grattan. The Otto Group also owns Hermes Group, which is Germany’s largest independent home delivery operator and has more than one million doorstep contacts each day in Germany alone. During the last financial year, total revenue for The Otto Group was up at US $13.2bn, with its eCommerce division serving as a key factor. The brands working with the Otto Group also operate over 400 brick-and-mortar stores worldwide. The partnership with PowaTag will allow the Otto Group to optimise these assets and offer a true omnichannel experience.
Hanjo Schneider, Member of the Executive Board of the Otto Group, comments: “PowaTag is a supremely intelligent solution because it fully embraces the mobile device as a gateway for all elements of retail. Thanks to its global footprint, Powa can quickly enhance Otto Group’s customer experience in Germany by utilising their considerable global experience.”
PowaTag is a future-proof multi-dimensional platform that is capable of adapting to changing consumer habits. The most recent solution uses visual recognition technology, which allows consumers to go from hovering their smartphone camera over printed material to a completed purchase within a few seconds, all using pre-saved transaction data.
Dan Wagner, Founder and CEO of Powa Technologies, comments: “Mobile devices have acted as a catalyst to create a new breed of connected consumers that want to engage with their favourite brands on their own terms. The Otto Group has fully recognised the sweeping changes hitting the retail landscape, and by embracing the transformational potential of PowaTag they will be able to cater for changing consumer habits, meeting the increasing demands for freedom and flexibility from their customers. “Our strategic partnership with the world’s second-largest online retailers is a massive endorsement for our vision to reinvent the retail landscape. This partnership has unprecedented scope and will enable us to transform the shopping experience for millions of the Otto Group’s customers and help drive growth around the world.”