smeg, the Italian manufacturer of domestic appliances has launched its new online store with the support of global eCommerce platform specialist Kooomo and managed by its sister company, Zerogrey. The new site features a greatly improved customer experience (CX) thanks to the latest eCommerce technologies and third-party retail integrations.
With no owned online presence in the Spanish market, smeg approached Zerogrey to manage its online presence on the Kooomo platform. The new website was designed with the smeg customer in mind, focusing on European history and style with a luxurious finish. The user experience (UX) was therefore a critical factor, ensuring its brand values were accurately represented through the new store.
Built on Kooomo’s SaaS platform, the site is easily scalable and SEO friendly. It also integrates a range of additional tools such as GA, GTM and Mailchimp to enable the brand to provide a range of services. For the end customer, the site was built to be as intuitive as possible, including all of the features today’s modern customers expect from an online store. With clear category and product pages, providing all additional information required, stunning product images, customer Instagram images and one-step payment options, the new site provides a seamless UX.
Ciaran Bollard, CEO at Kooomo said, “we’re thrilled to have launched smeg’s latest website and a strong digital strategy, working alongside such a renowned and iconic brand to bring its vision to the Spanish market. We’ve incorporated a number of advanced eCommerce features to create a superior customer buying journey, which smeg expects will grow sales in the Spanish market by 200 per cent in the next two years.