Mirakl which provides a Software as a Service (Saas) marketplace
platform and is working with some of Europe’s top retailers like Galeries
Lafayette, Fnac, and Groupe Auchan has sign up its first UK client.
MedicAnimal. com which is Europe’s leading online retailer of pet accessories
and medical supplies will use the Mirakl platform to extend its merchandise
range by being able to include products from a large number of other sellers
whilst at the same time guaranteeing a secure, high quality customer
experience. “is new partnership will add an extra service to MedicAnimal.com
and allow us to better serve our community of online sellers, taking our
services to pet owners to the next level,” said Ivan Retzignac, MedicAnimal.com
CEO. “Offering an increased range of products and services is key to growing
the brand and the relationship with Mirakl plays a big part in this expansion.”
The
Mirakl platform is designed to sit seamlessly with a retailer’s brand and
existing online site to offer increased product choice and profits from those incremental
sales without requiring the business to invest in additional inventory or
logistics costs. e model was developed to emulate the success of online
marketplaces like Amazon, with Mirakl Marketplace Platform© providing all the advantages
of a bespoke solution to deliver increased profits.
Online retailer Fnac.com has already seen strong results
since its implementation with 25 per cent of all of its sales now coming from
Mirakl Marketplace which ash enabled it to boost its range from 600,000
products to 15 million.
“The traditional retail model is challenged – people know
this but many ae burying their heads in the sand,” said Mirakl’s Adrien Nussenbaum.
Adding “it is getting harder and harder for a high street or even an online retailer
to be profitable when holding all their stock.”
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