Customers of The Fragrance Shop will now be able to use Klarna’s flexible Pay later service. Pay later lets shoppers receive their products and pay for them 30 days later, with no interest or fees. The launch comes as The Fragrance Shop seeks to help shoppers purchase their favourite perfumes at any time throughout the month, giving them increased flexibility. The Fragrance Shop will be the first specialist fragrance retailer in Klarna’s roster, pushing the store ahead of its competitors when it comes to customer experience.
Featuring over 130 fragrance brands including Dior, Lacoste, D&G and Hugo Boss, The Fragrance Shop aims to make mainstream and luxury fragrance affordable and accessible to all. The company, which was established in 1994, now has over 200 high-street stores.
Ian Harrison, eCommerce Director at The Fragrance Shop, said: “Helping our customers find the easiest and most suitable way to shop with us is integral to our success, and we do everything we can to offer our customers an outstanding service and experience. By partnering with Klarna, we’re removing a significant barrier on the path to purchase and empowering our customers to buy their favourite scent so they can spray a little happiness however and whenever they want.”
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