Wunderman has acquired 2Sales International S.A., an eCommerce consulting agency that supports global brands in building their business on Amazon and other online marketplaces. 2Sales will become part of Wunderman’s growing global commerce offering, Wunderman Commerce.
The acquisition strengthens Wunderman Commerce’s Amazon expertise across supply chain, operations and assortment planning, content /search optimisation and promotional management, particularly in European markets where Amazon’s market share is growing rapidly, and where their broader consumer influence is becoming increasingly important to clients.
2Sales employs 66 people in Luxembourg and is a one-stop Amazon solution that utilises automated processes to optimise content generation, sales and promotions across eight international Amazon platforms. Clients include ACCO, Columbia, Fiskars and SC Johnson.
Global CEO of Wunderman Commerce, Neil Stewart, said: “For brands to win on Amazon requires tools and techniques that come with direct knowledge and expertise, something 2Sales has mastered over the years by working with over 150 brands. We are delighted that they are joining the Wunderman Commerce family, fortifying our Amazon capabilities across EMEA, and supporting our ability to provide multi-channel digital commerce services to our brand clients.”
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