BGF, which invested £4 million in Primrose, Europe’s largest online garden products retailer, has exited as the business is acquired by Rockpool Investments. Primrose sells more than 10,000 products direct to consumers whilst also wholesaling some of its range.
James Austin of BGF said: “Primose has become the front-runner in the fast-paced and dynamic eCommerce market for garden products, using our investment to help scale the business. We are very pleased to have been able to support Ian and Erica and we look forward to seeing Primrose go from strength to strength as it enters its next stage of growth.”
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