Wayfair which advertises extensively on TV in the UK, has launched a new TV and marketing campaign in Germany. It has recruited German TV presenter Barbara Schoneberger as brand ambassador for the campaign which has been developed in its own facility at its Berlin HQ. The TV campaign is supported by social media, email marketing and direct mail.
“We thrilled to partner with Barbara Schoneberger for our first major campaign in Germany,” said Wayfair’s head of Europe, adding: “With her witty and uncomplicated manner, Barbara is the perfect brand ambassador for Wayfair. This campaign conveys to our German customers that at Wayfair, shopping for your home is both fun and easy, with a huge selection to fit any style or budget.”
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