Dunelm has posted an annual like-for-like sales increase of 10.7 per cent for the 52 weeks to June 29th with its online like-for-like showing a particularly impressive 35.1 per cent rise. On annual sales of £1,100 million, profit before tax came in at £125.9 million, a rise of 23.4 per cent. This is in stark contrast to the results posted by other retailers in the homewares category. During the year the business had transferred Worldstore products to its Dunelm offering and significantly grown its own label product range, particularly online. It had also boosted awareness via TV sponsorship.
CEO Nick Wilkinson commented; “As Dunelm celebrates its 40th anniversary, we are pleased to have delivered a strong performance during the year, with an improvement across all our customer, operating and financial metrics. These results reflect our focus on the core Dunelm business and we see further opportunities to develop our Customer 1st plans, through extending product choice and value, improving our customer experience enabled by technology, and bringing more people to the brand.”
Adding: “However, we remain cautious about the full year outlook due to increased Brexit uncertainty and specifically the impact it may have on consumer spending as we enter our peak period.”
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