Contentsquare is partnering with bed and mattress specialist Dreams, to help the brand optimise its digital presence.
With more and more purchases made online, and a momentous increase in mobile traffic in 2020 (+16 per cent according to Contentsquare research), having a digital mindset is critical to business success today. For Dreams, delivering delightful and seamless experiences across all channels hinges on understanding customer priorities and being able to activate optimisations in real time.
“Once you’re disconnected from your customer, you’re disconnected from what you’re doing. Within a retail business, you do have to react very quickly, and what Contentsquare gives us is the flexibility to understand what our customers are doing now, and what changes we can make now to help their customer journey,” said Octavia Benham, online training manager at Dreams. “We use Contentsquare pretty much hourly to monitor the success of a page and understand where people are clicking. The agility of Contentsquare, for me, is something you should be using all the time.”
“We feel privileged to be supporting the team at Dreams and fueling their holistic customer experience strategy with digital insights,” said Niki Hall, CMO at Contentsquare. ‘Customers are more connected than ever before, and 64 per cent of digital traffic today is on smartphone — Dreams have understood the vital role of customer intelligence in building the best possible CX outcomes.”
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