JD Sports Fashion Plc has announced the promotion of Michael Armstrong to the position of global managing director of JD. This is a newly created role to help further drive the Group’s growth and meet its ambition to become the leading global sports-fashion powerhouse.
Armstrong, who was most recently group buying director and has worked for the business since 1995, will report into group CEO Regis Schultz who said: “Michael has been pivotal in the Group’s success to date, and brings unrivalled knowledge and understanding of our consumer to our management team. With a keen eye for strategic opportunities and ever-changing customer trends in sports athleisure, he is respected by colleagues and brand partners as one of the leading market authorities on what works and why, making him the right person to take the JD brand through its next chapter of growth.”
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