Freemans has announced the expansion of its menswear range, with several new third-party brands launching for Spring Summer/Autumn 25.
Lacoste, Farah, Casual Friday, Original Penguin, US Polo Association, Selected Homme, Only & Sons will be available to customers alongside menswear from Superdry, North Face, Joe Browns, Helly Hansen, Jack & Jones, Lyle & Scott, Under Armour, Adidas, Napapijri and newly launched Ted Baker.
A marketing campaign launches this week, under the banner of Style for Every Moment; everyday (casualwear); every event (occasion) and every move (sports).
Susie Calvert, Chief Merchandising Officer, Freemans.com said: “While traditionally it’s womenswear that tends to draw the most attention, our menswear offering – thanks to the extended ranges, style options and quality is now stronger than ever. Our mission is to democratise menswear, bringing premium, well-known labels to everyone in the UK via Freemans.com.”
Freemans strengthened its menswear team last year recruiting Martin Roberts as buying manager from N Brown Group plc where he had looked after the Jacamo brand from its inception through to 2024.
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