Fashot is locating photographic studios within Arvato fulfilment centres to enable swift product photography for immediate marketing as merchandise arrives ready for sale. The photo studio’s processes will be directly linked to those in the Arvato fulfilment centres. “Each new style received at Arvato will be cross-docked to the studio and processed the same day,” said Lee
Friend, CEO of Fashot. The studios are equipped with all the necessary tools for fashion content production, from cameras to catwalk sets. “Our photographic studios are built for each customer dependent on the service requirements.”
“Responding to market demand, this new service streamlines the eCommerce product photography process and guarantees timely online product availability. This gives fashion etailers a head start on sales.” said Claire Muir, business development director consumer products for Arvato SCM Solutions.