Generation Influence: Gen Z study reveals a new digital reality
The third annual, international study of Gen Z, conducted by The Center for Generational Kinetics and commissioned by WP Engine,...
Consumer Opinion, Spending & Trends
Being more in touch with shopper’ feelings will pay dividends post-Covid
Four in ten UK shoppers (38 per cent) abandon a purchase at least once a week, with a fifth (21...
Retailers team up to bring in-demand ‘insperiences’ to customers at home
The ‘insperience economy’ is giving new hope to retailers post-coronavirus, as demand for in-home products and services has encouraged brands...
The post-pandemic customer journey: ‘new normal’ behaviour and trends
As marketers adjust to a new, extraordinary reality, Go Inspire Insight has collated early evidence and insight on emerging customer...
Over 15 million Amazon shoppers ventured into new product categories for first-time during lockdown
Since lockdown began, more than three quarters (77 per cent) of frequent Amazon shoppers, an estimated 15m people, used Amazon...
46 per cent growth in UK pessimism on economic recovery
UK consumer confidence in the recovery of the UK economy is at its lowest since March 21, according to the...
Last week’s online best sellers show quadruple-digit growth
The highest-selling products online around the world last week all showed growth in excess of 2,000 per cent, data from...
Gift cards could aid retail bounceback
As the retail sector begins to reopen its doors following months of enforced lockdown, retailers that offer gift cards are...
UK consumers reluctant to give up data but still value personalised experiences
Half (50 per cent) of UK consumers are unwilling to share their personal data with retailers over concerns about how...
Social responsibility now top priority for buyers around the world
Ethical and sustainable sourcing is now a top priority for buyers, and a key driver of eCommerce and omnichannel commerce...
