Paul Pates has been promoted to the position of managing director of Mr Fothergill’s Seeds’ new standalone B2C business, Greenregis Ltd.
Greenregis will become a subsidiary of Mr Fothergill’s Seeds Ltd and will continue to supply all existing seeds, plants and gardening hardware products under the Mr Fothergill’s, DT Brown and Woolmansbrands direct to consumers. New product ranges and brands will follow.
Paul joined Mr Fothergill’s as its head of direct marketing in June 2013 after periods at both Flying Brands and Marshalls/Unwins and has since that time professionalised Mr Fothergill’s B2C business, overhauling all aspects including product range, pricing, catalogue and web offering, back office system capabilities, customer service and fulfilment services.
John Fothergill, joint MD, said “I’m delighted to announce that Paul Pates has been promoted to Managing Director of the new standalone B2C business, Greenregis Ltd.
“We wish Paul and all of the team the very best of luck and are tremendously excited about future opportunities.”