News: Digital Marketing

FaceGym adopts personalisation solution, achieves x3.2 revenue growth

Kärcher launches multi-faceted lifestyle campaign ahead of the golden quarter

Skinnydip takes the DTC plunge

Text rises up the ranks for customer comms

Advertisers advised to check source of every ad click

SPOKE London achieves revenue uplift

Marketplaces and search are top two channels for UK brands to reach US shoppers

Puma opts for parcelLab solution

Study finds over half of UK Google Shopping ads still come from Google

Discount Supplements achieves 87 per cent increase in revenue

UK consumers avoiding impulse purchases as cost-of-living crisis puts the squeeze on spending

Primark reveals new customer website

Paragon continues growth with acquisition of Williams Lea CCM Ltd

Just a quarter of the content consumers receive from brands is relevant

Customer acquisition costs for Black Friday week highest in the year with LTV falling

BT launches new digital ad platform

New study reveals improving consumer experiences combats commerce anarchy

Primrose appoints search agency

Research finds chatbot usage in marketing more than doubled during the pandemic

More than a third of Brits plan to increase spending as pandemic restrictions ease

Feel Good Contacts partners with Emarsys

Personalisation gap grows despite boom in eCommerce, data shows

rag & bone opts for Wunderkind solution 

The Digital Divide: discord between marketer actions and consumer behaviours

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