The Rug Seller has rebranded to become Luxury Home Design Group Ltd, an umbrella for therugseller.co.uk, shabby.co.uk (acquired this March), luxeetapi.com, and ultimategrass.co.uk. Owned by Daniel Prendergast, the group of companies racked up sales of £9 million in its most recent trading year.
Pendergast commented: “We have experienced a period of sustained growth which was propelled in part due to the pandemic. But as an established and robust eCommerce retailer, we were in a position to meet this growing demand, scaling our operation to fulfil the increase in customer orders and putting us in a position to make business acquisitions and extend our category offering further. As such the rebrand reflects where the business is today with a family of four distinct homeware brands, a multi-category approach to the sector and ambition to grow further.”
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