Contact lenses etailer GetLenses has expanded into the
Netherlands with the launch of Dutch website. As well as being in
the local language and local currency, the website also supports
popular Dutch payment method iDEAL. The business, which currently
has 100,000 active customers and sales of £6 million ($9
million), has been planning expansion into the Netherlands for
some time,” says Michael Kraftman, managing director. But
the company took its time on the launch as the “online
payment methods that Dutch companies feel most comfortable using
required a slightly longer process of integration and testing
that we had expected.”
To support the launch, GetLenses has embarked on a pay-per-click
affiliate marketing campaign as well as social media, including a
Dutch version of the GetLenses Facebook page. Earlier this year,
GetLenses opened a website for its Italian customers now has
plans to further expand into Belgium and Spain. All orders are
fulfilled from GetLenses’s York hub.
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