Ministry of Sound brings home its brand

Music and lifestyle brand Ministry of Sound has relaunched its
website to coincide with the release of its music-compilation
product The Annual 2009. The new website is built on a modified
version of Trinity St’s eCommerce platform, with front-end design
by creative digital agency Delete and a back-end data warehousing
and e-CRM system developed in-house. It enables Ministry of Sound
to sell its entire range of branded music-CDs and digital
downloads-and merchandise as well as tickets for club events
direct to consumers for the first time.

The move also signals the end of third-party advertising on its
website. “For too long we have allowed third-party
retailers to be the sole guardians of the relationships with our
customers,” Rudy Tambala, head of internet and innovation,
said in a statement. The relaunch “is central to our
strategy to establish direct relationships with our customers
whilst also having control over the price, promotion and
fulfilment of our products and events”.


Twitter Facebook LinkedIn WhatsApp

Related News

Quiz issues profit warning

Dunelm enjoys sales growth

Sign up to receive our newsletter