Ideal Shopping Direct and High Street
TV (HSTV) have entered into an exclusive strategic
partnership that will see HSTV showcase Ideal’s bestselling range
across its multichannel platforms. The long-term agreement means
top selling Ideal World products will benefit from additional
exposure and audience through increased on-air coverage on High
Street TV’s channel, via 30-minute infomercials on other TV
channels and on the shelves of retailers such as
Asda, WH Smith,
BHS and Boots. Also as part of
the agreement, HSTV will now exclusively represent Ideal World
internationally by marketing key products across its multichannel
format in target countries.
The Harborough Mail has a piece on the potential
sale of apparel brand Rampant by its owner
Joules. The Leicestershire newspaper says it had
received a call that jobs would be at risk following any
divestment, but that “Joules strongly denied the
claim”. Dominie Cripps, Joules’ spokesperson told the paper
that Rampant is run as a separate 20-person division within the
Joules office in Harborough and that no full-time jobs have been
put at risk.
According to the Independent, luxury handbag brand
Anya Hindmarch is planning to expand the
business in the Middle East, Asia and the US, despite reporting
that profits declined 60 per cent in 2011. It adds that last week
the British company posted a 16 per cent rise in turnover to
£23.2 million, but the costs of growth cut profit to
£330,000.
Shop Direct-owned Isme recorded
booming sales for its flagship brand, Savoir,
which targets women aged 50 and older. Isme’s Savoir range has
enjoyed its strongest ever sales in 2012 to date, seeing a 62
per cent rise when compared with the same period last year. The
retailer puts the success of the brand down “to an
ever-increasing desire among 50-plus women to retain their
youthful sense of style in clothes that complement their changing
body shapes”.
In related Shop Direct news, RR Donnelley’s
premedia team managed the camera-to-print journey, processing and
retouching all catalogue images for use offline and online in
Shop Direct’s Autumn/Winter 2012 collection. In total for this
project, it processed 6,500 print pages and 30,000 images. RR
Donnelley’s in-house teams based at Shop Direct’s headquarters
were also responsible for the scheduling and end-to-end
production of the print, logistics and distribution of more than
2.5 million catalogues.
Share