News roundup–Royal Mail licenses eBay data


News roundup–Royal Mail licenses eBay data

Royal Mail is licensing eBay
data giving marketers access to more than 140 million
transactions through the auction site. The file, refreshed
monthly, is anonymous and aggregated to a postcode level; it
provides purchase history, type of products bought, and levels of
spend-effectively enabling marketers to determine which UK
postcodes are most likely to be most receptive to their products
or services.

Argos is putting its customers at risk of fraud,
reports
PC Pro
. According to the article, the general merchandiser is
sending sensitive information such as credit-card
details-including the three-digit security code-in unencrypted
emails. This means that “anyone intercepting or gaining
access to the order confirmations would have all the details
necessary to steal someone’s credit card”.

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