Majestic Wine is focusing on displaying locally held product
online so that, in effect, its online customers are actually shopping from the
range held at their local store. Users specify delivery options in advance and
the results are based on the delivery address so that a customer ordering, say,
for a party in another area will automatically see the product range for that
locality. Majestic, using a solution from SDL Fredhopper, will also access
customer data and purchase history to send personalised print promotions
tailored to the type of wines each customer tends to buy.
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