Elemis, the British skincare brand, has renewed its partnership with Qubit and continues to make the customer experience through personalisation a top priority for future growth. It has been working with Qubit since 2016 to bring data-driven customer experiences to its onsite visitors – powering the purchase journey for both new and returning customers.
“With Qubit’s technology, we can use the insights we glean from our customer behaviour and deploy industry best-practice personalisations in one, easy-to-use, platform,” said Victoria Hughes, marketing director, UK & Europe. The solution has enabled Elemis to start exploring how key visitor segments are behaving, as well as how visitors move across segments based on their interactions and purchases. Among the successful experiences the company has launched, it now highlights and displays the comments from 5* reviews embedded under product images. This has driven a 7.02 per cent uplift in revenue per visitor (RPV). Another example of an experience driving uplift in RPV is a search functionality nudge. The message, ‘Can’t find what you’re looking for?’ is shown over the search button to help visitors find the right product for them.
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