Marks and Spencer is putting weight behind its Per Una womenswear brand by launching a new collection boosted by a multichannel advertising campaign. The relaunch aims to shift consumer perceptions and attract new customers. Nathan Ansell, director of clothing and home marketing for Marks and Spencer said: “Per Una is our biggest and best known sub-brand – but in recent years it’s lost some of its identity. So, we’ve been talking to thousands of our customers about what they loved about Per Una in the past and tried to recapture that in the contemporary brand relaunch.”
The refresh extends to a new logo treatment and redesigned garment labelling, with the campaign spanning store windows, billboards, print ads, email marketing, print ads, social and influencer marketing.
Share