True makes seed investment in Huboo


True makes seed investment in Huboo

True has invested in fulfilment startup Huboo as an extension to its seed investment round. True is teaming up with Ada Ventures, Maersk growth and Episode 1, who is a co-investor in two of True’s existing seed portfolio companies, Klydo and ThirdEye.

Huubo is an end-to-end fulfilment service, managing storage, picking, packing and delivery for its clients based on a multi-faceted software platform which optimises all stages of the fulfilment process. It primarily services micro, small and mid-sized eCommerce businesses, an underserved market in the UK ad abroad.

Martyn Bysh, CEO, Huboo said: “Not only do we offer an end-to-end service to this market, but we do it at a price, and with a consistency, that other players can’t due to our proprietary software platform.”

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