Morrisons is teaming up with kitchenware
retailer Lakeland to launch a new website as
part of Morrisons’ online non-food offering. It will be the
supermarket’s third transactional site, following the launch of
MorrisonsCellar.com in November 2012 and the acquisition of
babycare retailer Kiddicare.com in 2011. It represents the latest
step in Morrisons’ strategy of expanding its non-food business
online to allow its supermarkets to remain focused on fresh
food.
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